anton shmerkin Résumé
Open to opportunities as Editorial Director, Senior Copywriter and Head of Content
- Full-time
- Part-time
- Contract
- Remote
Content Director, mediaofficials.com
February, 2017 - Present (3 years, 3 months and counting). Based in Kiev region, Ukraine
- Creating, procuring, developing, managing and curating content for a matrix of twenty-two ‘Officials™’ websites turning them into fully functional instruments of successful content marketing and sales. Target industries: travel, consumer goods and services, restaurant business, digital assets, fintech.
- Developed a content strategy, authored web copy and countless landing pages, which helped increase conversions by 18%-28% (depending on the resource).
- Helped integrate affiliate partnerships (Amazon, CJ.com) into the network resulting in a revenue increase of 9% within the first month.
- Conceptualized and implemented graphic design elements for all web content to enhance user experience. Created navigation and content flow structures resulting in more intuitive designs. Advised on UI/UX to further improve customer experience.
- Consulted top management, advised on best practices of web design with emphasis on SEO.
Involved as:
Editor in Chief
90%
Copywriter
80%
Affiliate marketer
65%
Content manager
70%
EGO magazine, Editor In Chief, EGO digital director
October, 2014 - February, 2017 (3 years, 6 months). Based in Kiev region, Ukraine
- Stood at the helm of creating (2008), and later edited ego.com.ua digital magazine with the then-goal of supporting the print edition.
- Managed the transition of ego.com.ua to a fully independent stand-alone digital media after the demise of the print edition.
- Within a year, achieved profitability by creating SEO-optimized quality content, paying meticulous attention to analytics, implementing advanced media buying/traffic acquisition practices. Applied constant optimization and broadened e-marketing efforts.
Involved as:
Editor in Chief
100%
Editor In Chief, LevelUp!
November, 2013 - October, 2014 (11 months). Based in Moscow, Russian Federation
- Created and managed content for the flagship autoritet.com website
- Collaborated with UI/UX developers, brand teams, and cross-departmental teams to develop and maintain quality content
- Prioritized, proofread and edited copy supplied by stringers
- Employed HTML-based interactive graphics to attract diverse audiences
Involved as:
Editor in Chief
90%
Copywriter
80%
Affiliate marketer
65%
Content manager
70%
Web Editor, DepositPhotos
April, 2013 - November, 2013 (8 months). Based in Kiev region, Ukraine
- Maintained Depositphotos.com blog, which later led to the creation of “Bird in Flight” corporate online magazine
- Produced tech reviews, covered major tech events focusing on commercial photography, created surveys, sweepstakes, e-commerce offerings, email campaigns utilizing my extensive expertise in SEM and affiliate strategies
- Managed paid keyword campaigns
- Managed the entirety of the SMM in close conjunction with the Marketing department
- Participated in developing and promoting of the Clashot app (iOS/Android) for commercial mobile photography
Involved as:
Web Copy Editor
95%
Copywriter
80%
Photographer
60%
SMM Manager
70%
Senior Copywriter, PLEON Talan Public Relations and Advert agency
June, 2009 - December, 2012 (3 years, 7 months). Based in Kiev region, Ukraine
- Developed and implemented creative ideas in various areas of marketing communications via a full range of media tools – press, TV, WWW, SMM, RSS feeds, blogs, etc.. Major customers: HONDA Ukraine, PHILIPS Ukraine, “Crown” confection brand, PokerStars, VIASAT, and others.
- Sourced and managed 35+ promo campaigns.
- Created powerful front-end offers such as sweepstakes, reward programs, and giveaways with compelling copy focused on features and benefits.
- Was directly involved in surpassing 2012 direct response marketing sales goals for the agency’s clients by 20% on average.
- Responsible for sourcing, creating, and curating copy and other digital media that helped produce an average of $120K in sales monthly for the agency clients.
Involved as:
Senior Copywriter
100%
Content manager
60%
EGO Magazine, Deputy Editor
August, 2005 - January, 2009 (3 years, 6 months). Based in Kiev region, Ukraine
- Managed all editorial aspects of the EGO magazine for men – a monthly luxury men lifestyle print focusing mainly on news, travel, automotive, celebrity gossip, fashion, sports, health issues, entertainment, fine dining, interests, business, DIY.
- Managed budgets and contracts for the parent company, Perekhid Media LTD
- Spearheaded the development of the digital version of the magazine – ego.com.ua
- Developed annual editorial calendars as well as story ideas for individual issues
- Managed 30+ freelance producers.
- Worked closely with the design and production departments
Involved as:
Deputy Editor
100%
Staff Writer
80%
Social Editor
70%
Photo/Video Editor
60%
Volvo USA, Regional Fleet and Internet
Sales Director
May, 1996 - April, 2004 (8 years). Based in irvine, CA
- Recruited, coached, and developed high performing Volvo dealership-based sales teams.
- Developed and managed business strategies for the Volvo USA South-Western region (Southern and Central CA, NV, UT, AZ) resulting in a steady increase in net sales by 12%-15% (depending on a year), broadening of vehicle allocation for the region, and a gradual systematic decline in costs.
- Led a team of eight associates in developing sales and marketing strategy for Volvo S60R. Spearheaded successful product launch, resulting in added revenue of more than $3.5M in just twelve months for select dealerships.
- Designed and streamlined an updated version of the antiquated customer feedback survey (2000).
- Edited and regularly contributed to the Volvo USA corporate magazine.
Involved as:
Sales Director
100%
Finance Manager
80%
Business Coach
85%
Article Contributor, Blogger
85%
Kharkiv State Academy
of Culture and Theatrical Arts
- Theory and History of Arts, Communication Studies (BAAS)
The University of Southern Mississippi
-
Master of Arts in Liberal Studies (MALS)
Activities and Societies:
Russian Club member at the Department of Foreign Languiges and Literatures; Member of The Assosiation of Office Professionals; Eagle Club member; Member of the Alumni Assosiation;
education