Forecasting is always a risk, and to prophesize the future of marketing is downright ungrateful business. In 1990, McKinsey tried to predict the development of mobile communications in the US, came up with 900 thousand prospective mobile users and ended up short by 120 million. In 2014, the number of activated phones – there are…
According to IBM, 90% of the world’s data has been created by mankind over the past five years. The Canadian bank CIBC expects the volume of accumulated mobile data to grow 50 times over the next decade. A similar forecast was made by IDC, predicting a 44-fold increase in the volume of accumulated world data…
Filtering is awesome. If you ever bought anything on an e-Commerce site you know how convenient it is to be able to set the parameters of your future purchase and narrow the search to what you really need. As a consumer, you seldom think of the poor soul wasting away at the back end of…
Brief: 3-Step Email Funnel promoting Startup Marketing Ebook, min 240 words Description: To complete this assignment, you are to create an email sequence, containing 3 emails, the main goal of which will be downloads of the attached lead magnet in exchange for Email and Name of a person. Mind that not all of the emails…
